We entered  this project midstream. The concept had already been approved, and we knew that USU Charter Credit Union needed a visual style that adopted current branding while pushing it’s boundaries if it were to be successful. Success was achieved. This campaign, which spanned media forms including posters, banners, backlit signage, web, statement ads, newspapers and other mailers resulted in new deposits totaling $546,000, a remarkable 92% increase in deposits over the previous year. Needless to say, the credit union was pleased.