After a highly successful launch year, the executive team at Qivana wanted to inject some energy into their corporate site. In a crowded industry, Qivana needed to stand out as a clear winner. I hit the mark they were looking for in round 1. Now, after a period of art direction and adaptation, Qivana.com is launching with a new look that borrows branding cues from the past site, while further unifying the different components in the site. I am particularly proud of this effort, having had almost complete control over the look and functionality. This site will be live as of Sept 11, 2010, 6pm MST. It also marks the inaugural addition to the new jaredrdavis.com. I’ve included some before and after shots of some primary and secondary pages. ROI to come.
My level of involvement: Art Direction & Communication with developers, Creation of Visual Aesthetic and incorporation of existing brand elements, and Most of the production design work.
Aesthetic including incorporation of existing brand elements, final